BAT Rothmans announced on the 20th that it will launch the summer season limited edition product, 'Dunhill Ruby Boost,' on the 24th.
Dunhill Ruby Boost is a cigarette product characterized by a sweet and refreshing scent combined with a cool and crisp capsule. It is a king-size product that allows you to enjoy the original flavor of Dunhill even more, but it is designed to provide a refreshing throat hit. In particular, the sweet tipping enhances the completeness of the taste.
The package is designed with the ruby, the birthstone of July, as its motif. Ruby symbolizes 'passionate love,' and to convey this meaning, bold red and pink colors were appropriately used to express the rich yet sweet flavor of Dunhill Ruby Boost. The stick design also features an image of a pink capsule spreading heavily, adding a unique point to this limited edition product.
Additionally, it is equipped with BAT's proprietary 'Reloc' cover technology. Reloc is a special cover unique to the Dunhill brand that blocks tobacco exposure to air one more time to maintain freshness. It is especially effective in preserving the original taste and aroma of tobacco even in the hot and humid summer climate. It also prevents tobacco leaf powder from scattering, allowing for clean carrying of cigarettes. The paper wrapping the stick also applies odor reduction technology, reducing the discomfort caused by the characteristic cigarette smell not only to the user but also to others.
It contains 3.0mg of tar and 0.2mg of nicotine, and is priced at 4,500 won. It can be purchased at convenience stores and tobacco retailers nationwide.
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