Musinsa Operates 'Product Planning Insights' Program for Partner Brands

Supporting the Entire Growth Process of Partner Brands

Musinsa announced on the 20th that it will operate the ‘Product Planning Insight’ program, which links new product planning, production, and marketing of its partner brands to expand diversity in the fashion industry.

The Product Planning Insight program, introduced by Musinsa for the first time this year, is characterized by supporting the entire process of product planning and sales over a one-year period, twice annually in line with the SS (Spring·Summer) and FW (Fall·Winter) seasons. Musinsa is the first among fashion companies to provide comprehensive long-term support for planning, production, and marketing for its partner brands.

The core of this program is to support partner brands with potential to overcome their limits and take a bigger leap forward in growth. It aims to solve practical issues faced by growing brands, such as inventory burdens and uncertain economic outlooks, which make it difficult for them to take experimental and bold challenges, together with Musinsa.

Musinsa judged that new planning and challenges are necessary for brands to maintain their individuality and philosophy while achieving sustainable growth, and thus planned the Product Planning Insight program as part of diversifying support programs for partner brands.

The program specifically consists of △trend analysis seminars △support for sample production reflecting trend insights △expert evaluations △integrated online and offline exhibitions and evaluations for customers △financial support for product production based on actual customer feedback △and sales on the Musinsa Store in sequence.

First, Musinsa held a trend seminar in April that comprehensively analyzed collections over the past three years and recent sales performance to provide fashion brands with references for product planning. This serves as a source for program participant brands to produce sample products based on the insights gained from the seminar.

In the second half of the year, a ‘convention’ will be held where samples created experimentally will be exhibited in online and offline spaces for customers to experience directly after expert evaluations by fashion industry professionals. Products that receive positive responses from customers at the convention will go through actual production processes and will later be officially sold on Musinsa. The program includes a variety of brands from contemporary brands such as Insilence and Pottery to distinctive rising brands like Grails, Yuhee, and Tilden.

A Musinsa representative said, “The Product Planning Insight program is a meaningful attempt, the first among domestic fashion distributors, to produce and exhibit samples that pre-reflect trends and then link customer responses to production.” He added, “We plan to further advance support programs for partner brands so that brands can continue to grow and a virtuous cycle of expanding diversity in fashion becomes possible.”