Customer-Centered Design and Innovative User Experience
Three Core Directions: Essence Pursuit, Innovation, and Harmony
"Proposing a Customized Foldable Usage Experience"
Notae Moon, President of Samsung Electronics' MX Division, stated that the new foldable phone to be unveiled at the 'Galaxy Unpacked' event on the 26th will showcase customer-centric design and innovative user experience.
He expressed confidence, saying, "We have innovated to create a foldable that is thinner, lighter, and more durable than ever by enhancing portability, and you will be able to feel this change."
President Noh revealed this in a contribution titled "Our Future Created with Customer-Centered Design and Innovation" on Samsung Electronics Newsroom on the 19th.
Since December last year, President Noh has also been serving as the head of the Design Management Center. He said, "As an engineer, I knew well that ultimate design and technological innovation for customers are inseparable, but taking on this new role made me realize anew that only when design and research and development (R&D) create synergy can we produce truly innovative user experiences."
Regarding the design direction of the new foldable, he explained, "Reflecting a new era that values experience over performance and meaningful connections over technology, we derived three design directions for our design: 'pursuing essence,' 'innovative,' and 'harmonious'."
He continued, "By reflecting this new design direction, the Galaxy foldable implements a refined design that is more faithful to its core functions and usability. With ergonomic design, we have raised the standard of innovation. A difference of millimeters in thickness may seem trivial, but this subtle change embodies advanced engineering technology and craftsmanship."
President Noh said, "Not only the exterior design but also we will propose a customized foldable user experience that users need the most. By providing the most flexible camera experience, users can express themselves more freely. The multitasking experience on the large screen raises the standard of efficiency." He also added, "The Galaxy Tab and wearables share this same design direction."
Samsung Electronics will hold the Galaxy Unpacked event at COEX in Samseong-dong, Seoul, on the 26th. At this event, the Galaxy Z Fold and Flip 5, along with the Galaxy Watch 6 series and Galaxy Tab 9, are expected to be unveiled.
President Noh said, "At this Unpacked event, we will introduce products and experiences inspired directly by you and made for you. When these products create something new in your daily life, enhance efficiency, and become tools for self-expression, they will serve as a stepping stone for Samsung's next innovation."
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