Samsung Electronics will open experience spaces showcasing new products and innovative technologies in major global cities immediately after the 'Galaxy Unpacked' event.
Samsung Electronics announced that it will sequentially open 'Galaxy Experience Space' in seven cities across six countries worldwide starting on the 26th (local time), including Seoul, South Korea, where Galaxy Unpacked is held, as well as Busan, New York in the United States, Paris in France, Berlin in Germany, Dubai in the United Arab Emirates, and Bangkok in Thailand.
In South Korea, experience spaces (Galaxy Studios) will operate in 'Seongsu-dong, Seoul' and 'Gwangalli, Busan' from the 28th until the 20th of next month, allowing anyone to visit and experience the latest Galaxy products and innovative technologies.
Samsung Electronics designed the experience spaces under the theme 'Join the flip side,' which invites consumers to a 'flip side' world different from the existing one. It aims to provide a new lifestyle experience based on openness and inclusiveness that transcend previous limits.
The 'Galaxy Experience Space,' created under the theme of 'Galaxy Open Market,' is designed with a shopping mall concept. Through various zones such as ▲experiencing the latest Galaxy devices ▲exploring the Galaxy ecosystem through device connectivity ▲trying out Samsung Pay, it introduces how new Galaxy products can transform everyday life.
Visitors can experience the latest features such as design innovation of new products, gaming experiences, and multi-content viewing, and express their creativity by customizing their own smartphone designs with accessories. They can also enjoy a shopping experience similar to that in regular stores through Samsung Pay.
Choi Seung-eun, Vice President and Head of Marketing Team at Samsung Electronics’ MX Business Division, said, "We are very pleased that consumers worldwide can experience everything the Galaxy ecosystem can realize in an immersive environment through the Galaxy experience spaces." He added, "Visitors will be able to experience the new Galaxy in an exciting, personalized way in spaces designed to show how Samsung Electronics’ innovations can improve everyday life."
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