Samsung Electronics has unveiled large-scale digital outdoor advertisements at major landmarks around the world ahead of the unveiling of its new Galaxy product on the 26th.
On the 16th, Samsung Electronics announced that it began the 'Join the flip side' digital advertisements at locations including Gangnam-daero in Seoul, Times Square in New York, Piccadilly Circus in London, CentralwOrld in Bangkok, and Tai Koo Li in Chengdu, China.
Digital outdoor advertisement 'Join the flip side' at Times Square, New York, USA [Photo by Samsung Electronics]
'Join the flip side' invites consumers to a 'different world (flip side).' The campaign, which filled the Gangnam area, playfully showcased the foldable form factor of the 'Galaxy Z series,' capturing the attention of citizens.
The campaign video initially shows a typical building facade somewhat plainly, then, like a scene from a movie, the building facade folds in half like the 'Galaxy Z Flip.' Following this, unique characters appear and fill the Gangnam area with joy through lively movements along with the 'Join the flip side' catchphrase.
Samsung Electronics plans to hold the 'Galaxy Unpacked' event at COEX in Seoul at 8 PM on the 26th to introduce the new product.
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