Applying Shopping Learning Model to Basic Algorithm
Shinsegae Live Shopping announced on the 13th that it will introduce the industry's first shopping AI service utilizing ChatGPT.
The shopping AI service developed within the Shinsegae Live Shopping mobile app is a conversational customer response service based on ChatGPT. A learning model has been applied that adds broadcast information suitable for shopping customers, reviews, and analysis of product pros and cons to the basic ChatGPT algorithm. By tapping the shopping AI at the bottom of the mobile app, users can enter the corresponding screen and obtain not only product information sold on Shinsegae Live Shopping but also general information such as weather and trends through their questions.
Additional questions can be asked within the search results, providing more detailed information. For example, after searching for "summer women's dresses," if a user asks the shopping AI, "Find me a cool dress," the shopping AI filters product reviews within the search results to find the relevant product. Similarly, users can ask specific questions about particular products through the shopping AI.
A Shinsegae Live Shopping representative said, "Shinsegae Live Shopping is gradually expanding customer convenience by adopting various latest technologies," adding, "We expect the newly developed shopping AI service to provide only the most necessary information to customers through continuous learning."
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