LG Uplus is entering the fashion metaverse market. The fashion metaverse is a platform that combines the real and virtual worlds to carry out activities related to the fashion industry, such as store operations, sales of fashion products and accessories, and promotion of new fashion items.
On the 9th, LG Uplus announced that it signed a memorandum of understanding for business cooperation in the fashion metaverse with fashion companies Asean Fashion and GEmotion. Asean Fashion operates casual brand ‘Polham’, children’s clothing brand ‘Polham Kids’, business casual brand ‘Project M’, and the 20s street mood brand ‘Tmaker’.
On the afternoon of the 6th, at the LG Uplus Magok Building in Gangseo-gu, Seoul, LG Uplus CTO Executive Director Lee Sang-yeop (center), ECIEN Fashion CEO Park Hee-chan (right), and G-Motion CEO Han Dong-su (left) held an MOU signing ceremony and took a commemorative photo.
GEmotion is a fashion tech company that has developed various 3D fashion solutions to overcome the spatial and temporal limitations of the existing fashion industry, including 3D simulation-based clothing production software. It provides immersive experiences by applying 3D clothing to virtual fitting, clothing product viewers, and the metaverse. In particular, it developed a solution capable of creating metaverse clothing in May this year, contributing to the popularization of fashion and the metaverse.
Through this partnership, the three companies plan to verify the potential of the fashion metaverse market by integrating the fashion industry into the metaverse using LG Uplus’s virtual office service specialized for office workers, ‘MetaSlab’. MetaSlab is a metaverse service where avatars work together in a virtual workspace composed in 3D, enabling interactive communication among employees.
The three companies judged the domestic market to have high potential, and will produce clothing and items for avatars and operate fashion clothing pop-up stores within the metaverse. They also agreed to jointly promote the development of new technologies for integrated production of real and virtual clothing, planning commerce linked to metaverse and online platforms, exploring customer scenarios such as AI fitting rooms, and discovering business opportunities by combining real and virtual spaces.
In fact, according to the ‘2022 Metaverse Fashion Trends’ announced by the global metaverse platform Roblox last September, 50% of users customize their avatars’ clothes at least once a week, indicating the potential of the fashion industry within the metaverse space. 75% had experience purchasing digital fashion, among whom 31% spent up to $5 per month, 30% spent $10 to $20, and 12% spent $50 to $100 monthly.
Earlier, the three companies jointly conducted a closed experiment for two months from May with an LG Uplus employee experience group. The participants could browse actual clothing digitized in 3D at Asean Fashion’s brand stores built within MetaSlab and try them on using avatars. The new shopping method of ‘combining real and virtual spaces’, where both avatar clothing and actual products could be purchased, received positive responses.
The signing ceremony was held on the afternoon of the 6th at LG Uplus’s Magok building in Gangseo-gu, Seoul, attended by key officials from each company including Lee Sang-yeop, Executive Vice President of LG Uplus, Park Hee-chan, CEO of Asean Fashion, and Han Dong-su, CEO of GEmotion.
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