Yuhan-Kimberly Green Finger Bebe Grow Holds Momfluencer Launch Event with Over 30 Expectant Moms

[From Parenting/Product Guide Experience to Providing Growth Opportunities for Commerce Creators]

For happy parenting content, Yuhan-Kimberly's specialized parenting brand 'Green Finger BebeGrow' announced that it will expand content together with short-form momfluencers.

On the 30th, Green Finger BebeGrow held a launch ceremony for BebeGrow Momfluencers with about 30 expectant and parenting moms and officially began activities.

[Greenfinger BebeGrow Momfluencer Launch Ceremony Scene]

Recently, with the advancement of SNS and digital technologies, the creator domain is expanding further. In particular, as consumption of concise and impactful video content ranging from 15 seconds to 10 minutes has surged, interest in short-form creators is also growing. The experience of being a short-form creator is attracting attention from expectant and parenting moms who may have temporary gaps, as it can be a useful opportunity for self-development.

Accordingly, BebeGrow Momfluencers will carry out missions to capture daily life with their children and parenting activities in short-form content. In the process of documenting parenting moments, they can naturally provide vivid reviews of parenting products such as baby bottles, nipples, straw cups, and teethers, making the content useful for expectant and novice parents seeking parenting guides.

The BebeGrow Momfluencer program also offers opportunities to grow as creators while balancing parenting. Through the Shortman Institute, a specialized short-form business education institution, participants receive theoretical and practical training on short-form platforms such as Instagram Reels, YouTube Shorts, and TikTok, along with one-on-one feedback. Outstanding momfluencers will also have opportunities to debut as commerce creators through live commerce and group purchases.

Meanwhile, Yuhan-Kimberly has independently developed and supplied parenting products through the 'Green Finger BebeGrow' brand since this year, continuously introducing various products specialized for different growth stages and parenting environments. The design baby bottles, which donate 1% of sales revenue to protect endangered wild plants, have attracted attention as 'Good Bottles' and 'Sticky Bottles' based on diverse editions featuring Yellow Iris, Camellia, Magnolia, and product quality, and have sold up to four times more than regular baby bottles.