Kraft Heinz X CGV, Heinz Ketchup's Unique Transformation with 'Tomato Ketchup Flavor Popcorn' Launch

On the 4th, Kraft Heinz announced the launch of 'Tomato Ketchup Flavored Popcorn' in collaboration with CGV.

The Kraft Heinz X CGV Tomato Ketchup Flavored Popcorn is a unique popcorn coated with sweet and tangy Heinz Tomato Ketchup seasoning, allowing consumers to enjoy the rich and full flavor of ketchup.

The ketchup-flavored popcorn alone is available for 6,500 KRW, and the ketchup-flavored popcorn combo (Tomato Ketchup Flavored Popcorn L1 + Soda M2) is offered at a special launch price of 9,000 KRW for two weeks, down from 11,000 KRW. Detailed information on participating theaters can be found on the CGV website.

Additionally, Kraft Heinz is holding an Instagram event to celebrate the launch of the Tomato Ketchup Flavored Popcorn. Participants who comment on the Instagram event post will be entered into a draw to win CGV movie tickets and ketchup-flavored popcorn combos. More details about the event are available on Kraft Heinz’s Instagram.

Heinz Tomato Ketchup is the world's best-selling ketchup product, made using seed tomatoes grown directly by Heinz. Heinz seed tomatoes are cultivated through traditional breeding methods rather than genetic modification, using only seeds that are most suitable for food, highly resistant to diseases, and yield high harvests. Using only the finest tomatoes with the best taste, aroma, and nutrition suitable for ketchup is what makes Heinz Ketchup exceptional.

As a result, ketchup made from Heinz seed tomatoes is recognized for its differentiated taste and product quality in terms of color, viscosity, and solid content. It also features a unique silicone nozzle exclusive to Heinz that prevents dripping after squeezing. Moreover, it is made solely from natural ingredients without using food additives such as xanthan gum. Heinz ketchup products include Heinz Tomato Ketchup, Organic Ketchup, Reduced Sugar Ketchup, Reduced Salt Ketchup, and Jalape?o Ketchup.

A Kraft Heinz representative stated, “The Tomato Ketchup Flavored Popcorn introduced in collaboration with CGV features the rich and intense ketchup flavor unique to Heinz Ketchup, allowing consumers to enjoy a new transformation of Heinz Ketchup. We are also running an SNS event to celebrate the launch, so we encourage many to participate.”