Dongwon F&B, Dongwon Saemmul Launch 'K League Edition'

Including 'Ki Sung-yueng, Cho Gyu-sung, Lee Seung-woo' on the Label

Dongwon F&B announced on the 30th that it will release the Dongwon Samul ‘K League Edition’ featuring representative K League players on the label.

The newly released Dongwon Samul ‘K League Edition’ features three players currently active in the K League?Ki Sung-yueng, Cho Gue-sung, and Lee Seung-woo?on the product label.

The three players appearing on the ‘K League Edition’ product label were selected through a fan vote conducted on the official Dongwon Samul Instagram account. Dongwon F&B plans to replace all currently sold Dongwon Samul products (2L, 500mL, 300mL), except for unlabeled products, with the ‘K League Edition’ products.

In April, Dongwon F&B signed a sponsorship contract with the Korea professional football K League and sponsors Dongwon Samul as the official beverage. In particular, it sponsors the ‘Dongwon Samul Goal of the Month,’ awarded to the player who scores the most impressive goal each month, and directly produces and presents trophies to the selected players. So far, Lee Jin-hyun of Daejeon Hana Citizen, Na Sang-ho of FC Seoul, and Lee Gi-je of Suwon Samsung have won the K League Goal of the Month. To commemorate the release of the Dongwon Samul limited edition product, a promotion for consumers will be held until September.

A Dongwon F&B official said, “As Dongwon Samul’s brand identity, which pursues personal and environmental health, is integrated with sports, consumer accessibility is expanding. We will further strengthen sports marketing in the future and nurture Dongwon Samul, which sponsors the Korea K League, as Korea’s representative mineral water.”