LF Patu Opens Pop-up Store at The Hyundai Seoul

Operation until the 12th of next month
Introduction to Signature Accessories

French brand 'Patu,' imported by LF, announced on the 27th that it will open a pop-up store at The Hyundai Seoul to propose fashion trends for this summer.

LF Patu The Hyundai Seoul Pop-up Store
[Photo by LF]

Last month, Patu opened its first standalone store in Korea on the 2nd floor of The Hyundai Seoul. Riding on the enthusiastic response from customers during its launch, the brand will operate a pop-up store on the 1st floor of The Hyundai Seoul until the 12th of next month.

The pop-up store, covering an area of 24㎡ on the 1st floor of The Hyundai Seoul, prominently features Patu’s signature pink color to strongly express the brand’s desired atmosphere. A semi-circular display structure is installed at the center of the store, allowing customers to view the products from a 360-degree perspective at a glance.

The main items introduced at the pop-up store are bags and hats featuring Patu’s logo graphic as a key point. Various products are prepared, including the pastel-toned, colorful half-moon shaped 'Le Patu Bag' and the mini-sized 'Le Petit Patu Bag,' as well as canvas tote bags suitable for the summer season, bucket hats with the logo placed on the front to emphasize a stylish look, and caps.

An official from LF’s import division said, "Patu, regarded as a hot brand in Paris, has become a trending brand in Korea just a month after opening its first standalone store in the Korean market. We hope customers will experience the popular summer-themed items of Patu and various events prepared with gratitude for their support at this pop-up store."