Samsung Galaxy Becomes First Title Sponsor in LA Area
Joint Promotion with Local Radio Station
'Billboard Sensation' Fifty Fifty Also Confirmed to Join
The greatly expanded 'KCON LA 2023' is partnering with Samsung Galaxy and iHeartMedia to broaden connections and strengthen engagement with global GenZ audiences. 'KCON LA 2023' has increased its scale from 2 SHOWs to 3 SHOWs and is focusing on maximizing audience experience through comprehensive promotions.
Galaxy as Title Sponsor, First-Ever Local Media Collaboration Promotions
CJ ENM announced on the 22nd that "Samsung Galaxy has confirmed its participation as the title sponsor of 'KCON LA 2023,' marking its first time sponsoring the event in the LA area." Through this KCON, Samsung Galaxy plans to connect with global GenZ beyond the United States. A brand experience zone will be opened at the KCON convention, and collaborative content with K-pop artists participating in the show will be showcased. In addition, leading domestic sponsors will join KCON to introduce their brands and provide K-culture experiences to global consumers.
For the first time at KCON LA, collaborative promotions with local media will be conducted. KCON plans to hold event promotions targeting global GenZ in partnership with iHeartMedia. iHeartMedia is a major U.S. radio broadcaster and owns KIIS FM, a radio channel popular among GenZ in the LA area. KCON will carry out joint promotions through five music broadcast channels of KIIS FM until August.
'Billboard Sensation' FIFTY FIFTY Joins
FIFTY FIFTY has been confirmed as the final addition to the 'KCON LA 2023' lineup. FIFTY FIFTY is a girl group that set a new K-pop girl group record by achieving 330 million Spotify streams about 100 days after their music release. Notably, their song 'Cupid' has charted on the Billboard Hot 100 for 13 consecutive weeks, reaching a peak position of 17.
'KCON LA 2023' will be held from August 18 to 20 at Crypto.com Arena and the LA Convention Center. Ticket pre-sales opened on the 21st at 12 PM local time (PDT). Premium and SHOW tickets, available through general sales, will open on the 23rd at 12 PM. MEET & GREET and CONVENTION tickets will be available for purchase starting at 2 PM on the 23rd.
KCON is a festival that combines K-pop SHOWs with a convention where attendees can directly experience Korean-style lifestyles. Since its inception in 2012, it has toured Asia, the Middle East, Europe, and Latin America, attracting a cumulative offline audience of 1,486,000 people worldwide.
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