Green Aloe 'Aloeste' (CEO Jeong Gwang-sook), which led innovation in the domestic cosmetic market with organic aloe, won the '2023 National Brand Award' in the aloe cosmetics category selected by Chosun Ilbo with differentiated competitiveness.
The competitiveness of the 'Aloeste' brand, developed independently by Green Aloe, lies in realizing customer satisfaction through eco-friendly product development stabilized with a natural preservative system considering healthy skin.
Aloe, which activates skin immune cells and has excellent soothing and moisturizing effects, contains organic aloe recognized by the U.S. Department of Agriculture, and the functional ingredients are composed by discovering eco-friendly new materials included in world-renowned luxury brands.
In particular, with a management policy of not using even 1% of Chinese raw materials in all products, Green Aloe spares no investment in product R&D focused on new materials, and demonstrates differentiated product power by containing 100% lavender water, an essence ingredient, in all products instead of purified water used as the base of cosmetics.
Also, instead of synthetic preservatives, the patented natural preservative system is applied, making it gentle enough for sensitive skin, which is a unique feature of Aloeste.
The Natural Skincare 100 product, containing 100% organic aloe extract and oligo hyaluronic acid, instantly soothes the skin, replenishes moisture, prevents evaporation, and helps manage inner dryness by delivering plant collagen and marine collagen to the dermis layer.
Additionally, the Aloeste Suprema line contains four types of fermented filtrates and three types of stem cells proven by dermatological science, peptide complex, EGF, and various multifunctional plant extracts, enabling home care management of elasticity, wrinkles, pores, whitening, and skin texture.
Jeong Gwang-sook, CEO of Green Aloe, stated, "Aloeste is focusing on developing eco-friendly cosmetics," and presented the vision, "As a brand growing to enhance national competitiveness with innovative ideas, from 2023, we have introduced an internal sales staff system at headquarters to build infrastructure for creating jobs for women."
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