Korea Tourism Organization and Arts Council Join Hands for 'K-Art Content Discovery and Tourism Revitalization'

The Korea Tourism Organization (hereinafter KTO) and the Korea Arts Council (hereinafter Arts Council) announced on the 19th that they have signed a business agreement to develop new Korean tourism promotional content and revitalize inbound tourism.

(Photo left) Lee Jaehwan, Vice President of Korea Tourism Organization, Jeong Byeongguk, Chairman of the Korea Arts Council. [Photo by Korea Arts Council]

This agreement was prepared to expand the Hallyu (Korean Wave) domain and create new inbound demand by discovering another Hallyu beyond popular Hallyu contents represented by K-pop and dramas, such as performances and arts, through collaboration between the Arts Council, a specialized institution for cultural and artistic promotion, and KTO, which possesses vast tourism content.

The two organizations will collaborate to build attractive tourism content combined with K-Art tailored to personalized and segmented consumer travel trends. They will plan K-Art tour routes that inbound foreign tourists can enjoy while traveling, along with recommended cultural and artistic programs.

A special K-Art themed pavilion will be launched on ‘VISITKOREA’ in the second half of the year, and various promotions will be carried out.

Jung Byung-guk, Chairman of the Korea Arts Council, stated, “Through this business agreement, we have laid the foundation for K-Art to expand globally,” and added, “We will continuously discover K-Art content so that tourists visiting Korea can fall in love with the charm of K-Art.”

Lee Jae-hwan, Vice President of the Korea Tourism Organization, said, “We expect Korean culture and arts to be reborn as attractive tourism content,” and added, “We will continue to discover K-Art content that creates new value by integrating with tourism and carries on another wave of Hallyu.”