[6 Months of Hometown Love Donation System] President, BTS, Son Heung-min, and Others Participate... Relay Challenge Spreads

Additional Points Benefits Card for Participation
Issued 50,000 Accounts in Two Months
Preferred Interest Rates Offered, Savings and Deposits Also Popular

This year, the Hometown Love Donation Program, launched for the first time, is seeing expanding participation from various sectors, including current and former presidents, ministers and vice ministers, as well as celebrities like BTS's J-Hope and soccer player Son Heung-min. The 'Relay Challenge,' which certifies donations, is also actively underway. Additionally, a card that offers extra accumulation benefits for participating in donations has surpassed 50,000 cumulative issuances just over two months after its launch, with steady growth in issuance volume.

According to the National Agricultural Cooperative Federation on the 22nd, the NH Hometown Love Donation Savings and Installment Savings, launched in January this year, recorded a total of 101,484 accounts as of the end of last month. There are 66,857 savings accounts and 44,627 installment savings accounts.

The NH Hometown Love Donation Savings and Installment Savings is a product that offers up to 0.6% preferential interest rates to individuals participating in the Hometown Love Donation Program. 0.1% of the sales amount of this product is allocated to a public interest fund, which is used for community development and welfare projects in rural areas. This product was also selected as an excellent case of win-win and cooperative financial new products by the Financial Supervisory Service.

In addition, NH Nonghyup Card launched the 'zgm.Gohyang-euro' card, a specialized card for the Hometown Love Donation Program, in April. It not only provides special NH points accumulation benefits to participants in the program but also offers various benefits when using local merchants to encourage consumption within hometown areas. Thanks to these benefits, the cumulative issuance exceeded 50,000 cards on the 8th, just over two months after its launch.

The Hometown Love Donation Program can be participated in online through the Ministry of the Interior and Safety's 'Hometown Love e-um' website. It is also possible to participate at payment counters for the Hometown Love Donation Program at more than 5,900 agricultural and livestock cooperatives and Nonghyup Bank branches nationwide.

Now in its sixth month since implementation, the Hometown Love Donation Program has expanded through participation from President Yoon Suk-yeol, former President Moon Jae-in, Minister of Agriculture, Food and Rural Affairs Jeong Hwang-geun, Vice Minister of Strategy and Finance Choi Sang-dae, and others, followed by local government heads who donate and certify their participation through the 'Hometown Love Donation Relay Challenge.' This challenge began with Assemblyman Han Byung-do of the Democratic Party and includes participants such as Kim Kwan-young, Governor of Jeonbuk Province, Kim Dong-yeon, Governor of Gyeonggi Province, Oh Se-hoon, Mayor of Seoul, and Kim Young-rok, Governor of Jeonnam Province.