Local Company and University Student Collaboration... Daesun Joojo Presents Marketing Strategy

Daesun Brewery, a local company in Busan, is continuing its collaboration with university students in the Busan area on marketing and advertising themes.

Daesun Brewery announced on the 14th that it held a joint marketing strategy presentation with students from the academic club ‘Seonghye’ of the Business Administration Department at Pusan National University on the 13th.

At the marketing strategy presentation held at Daesun Brewery’s headquarters in Sajik-dong, Dongnae-gu, Busan, about 20 university students belonging to ‘Seonghye’ were divided into five teams and presented strategies prepared to expand the market share of Daesun Brewery’s new product ‘C1 Blue’ under the theme ‘Becoming a Daesun Culture.’

The students proposed ideas in various fields such as product design, advertising copy, SNS promotion, and on-site sales promotion, which they had prepared over one semester.

They suggested catchphrases that simultaneously evoke Busan and C1 Blue, such as ‘Busan is Blue’ and ‘Busan is Cool.’

They also argued that events like ‘beachcombing,’ which young people interested in ESG management can participate in, should be held and promoted through SNS to continuously communicate with the local youth.

Daesun Brewery plans to refer to feasible ideas proposed by Pusan National University students when producing soju products and promotional materials and will actively nurture prosumers (producer+consumer).

Participants of the Daesun Joojo joint marketing strategy presentation gathered in front of the camera.

Earlier, in February, Daesun Brewery produced four video advertisements for ‘C1 Blue’ together with students from the Department of Advertising and Public Relations at Dongseo University and sequentially released them on Daesun Brewery’s official SNS channels.

Produced in four parts?dream, love, passion, and challenge?under the theme ‘Met Myself Again 7 Years Ago,’ these video ads were led by Dongseo University students throughout the entire process, from idea planning to location and actor casting, filming, and editing.

In July, Daesun Brewery plans to hold an advertising production competition contest with ‘Busan Admania,’ a coalition of advertising clubs from universities in the Busan area, focusing on Daesun Brewery products.

The contest will have up to 12 teams, each consisting of 4 to 5 members, starting with an orientation on July 1, followed by a month of filming and editing, with judging and awards scheduled for the 29th.

Jo Woo-hyun, CEO of Daesun Brewery, said, “We are grateful that local university students have shown affection for local companies and offered many good suggestions,” adding, “We will approach with good products and marketing strategies to meet the expectations of local young people.”