On the 14th, comprehensive liquor company Ayoung FBC announced the launch of a brand campaign by releasing a CF advertisement featuring actress Park Jin-joo as the model for their highball-exclusive whiskey, 'Label 5 (Five)'.
Label 5 is produced by blending malt raw material from the Speyside region of Scotland with grain whiskey from the Highland region, characterized by a smooth taste and aroma with a hint of peat. It offers delicate fruit, caramel oak, and savory peat aromas, followed by a balanced acidity and sweetness with vanilla-like fruit scents and smoky flavors.
La Martiniquaise Group, which produces Label 5, operates a distillery exclusively for Label 5 production, managing all processes from cultivation to aging and bottling in-house. It is sold in over 100 countries worldwide.
Huh Hyun-jae, team leader at Ayoung FBC, stated, "Label 5 has been among the top 10 global whiskey brands in sales for over 20 years and is the number one whiskey in sales in Europe. Among whiskeys currently used for highballs domestically, it is produced at its own distillery in Speyside, the birthplace of Scotch whiskey, making it top quality."
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