Goobne Opens Playtown in Hongdae... "A Playground for Communication with Generation Z"

Goobne, operated by G&Food, announced on the 14th that it will open its first flagship store, ‘Goobne Playtown,’ in Mapo-gu, Seoul on the 15th.

On the 13th, chicken, pizza, and other foods are displayed on the first floor of 'Goobne Playtown' located in Mapo-gu, Seoul. Photo by Moon Hyewon

Goobne Playtown embodies the meaning of ‘a space with fun content and events, a community cultural space created together.’ Reflecting the lifestyle of Generation Z, who value personalized content, it plans to offer a new type of customer experience where customers can directly utilize and fill the space.

The first floor, Goob Mart, is a take-out focused area where signature Goobne menu items such as Gochu Basasak and Chicago Pizza are sold at dramatically discounted prices through time sales. Customers can also enjoy Goobne’s whole roasted chicken, available exclusively at Goobne Playtown. Additionally, limited-edition MD products exclusive to Goobne Playtown are available through collaborations with local brands, including Incheon Brewery’s lager beer ‘Jjan Haja Goob,’ Jeonju PNB Pungnyeon Bakery’s unique Choco Pie ‘Gobasak Choco Pie,’ and Dancing Cider’s sparkling wines ‘Peach Vibe’ and ‘Lemon Picnic,’ made from apples from the Chungju region.

The second floor, Sound Hall, is a community space for various gatherings. It is equipped with vending machines and a variety of board games available for free use. There is also an open stage where anyone can freely hold small-scale performances through prior application.

On the 13th, beverages are displayed on the first floor of 'Goobne Playtown' located in Mapo-gu, Seoul. Photo by Moon Hyewon

The third floor, Play Room, consists of visually pleasing media art and photo zones. Visitors can enjoy media art in the Media Room, where fantastic videos are displayed on a large screen, and in the Mirror Room, which offers a unique experience as if entering a kaleidoscope. A lounge recreating the filming site of the Goobne brand model LE SSERAFIM’s advertisement is also provided.

The fourth floor, Creative Studio, is an open space for various creators, where artists wishing to exhibit can rent the space free of charge. A four-person, four-style opening exhibition under the theme ‘Play’ will be held.

Jung Tae-yong, CEO of G&Food, said, “We wanted to create a community cultural space where everyone can participate and contribute, not just a restaurant for food photo certification shots, even though it is a flagship store.” He added, “It is a stage where creators can freely express themselves and a space where anyone can come and enjoy, so we hope many people will use it.”