The AI-based experiential space brand ‘SLICK’ is opening at Jamsil Lotte World Adventure. AlmaRocco Co., Ltd., a new media company operating ‘SLICK’, announced, “On June 16, we will jointly invest with Lotte World to open ‘SLICK STUDIO’ within the Adventure.”
The existing ‘Geureolsajin Hall’ located on the 4th floor of Jamsil Lotte World Adventure has been newly renovated to showcase various contents across a 200-pyeong area. The previous ‘Geureolsajin Hall’, which attracted the attention of the MZ generation, allowed visitors to take self-portrait photos like fashion shoots using various booths.
‘SLICK STUDIO’ utilizes AI technology with a differentiated strategy called ‘visitor data logging’ under the subtitle ‘Meet Another Me’. It analyzes visitors’ faces and expressions and allows them to experience using this data. In addition to the media-utilized space, various photo zone booths provide an upgraded self-studio experience for visitors who previously visited ‘Geureolsajin Hall’.
Detailed information about ‘SLICK STUDIO’ can be found on SLICK’s official Instagram account, where various participation and prize events are being held.
Additionally, AlmaRocco Co., Ltd., the new media company, continues to work on various global campaigns such as video production and immersive content creation with global companies like Samsung Electronics, Hyundai Motor Company, and Laneige. Recently, it was selected as a winner in two categories (Communication, UX) at the iF Design Award, one of the world’s top three design awards.
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