Ottogi Applies Artwork to 5 Types of Byeongjjam in Collaboration with Wiggle Wiggle

Limited Sale of Collaborative Products Until August

Ottogi announced on the 9th that it will collaborate with the lifestyle brand 'Wiggle Wiggle' to apply artwork collaboration designs to five types of bottled jam and sell the collaborative products temporarily until August.

Ottogi Jam x Wiggle Wiggle 5 Types
Photo by Ottogi

The keyword for this Ottogi×Wiggle Wiggle collaboration is 'Berry Berry Happiness: Everyday happiness through sweet jam.' Ottogi's strategy for this collaboration is to maintain its traditional image while adding a fresh product image to enhance purchase appeal.

The Ottogi bottled jams featuring the collaboration design include strawberry, blueberry, grape, fruit, and apple flavors. They utilize Wiggle Wiggle's signature artwork 'Smile We Love,' featuring a refreshing yellow color and a smiling flower design.

Meanwhile, Wiggle Wiggle is a lifestyle brand with strong brand power among the MZ generation (Millennials + Generation Z), especially female customers. It has gained great popularity through product development based on sophisticated colors and unique designs, brand licensing, and collaborations with various industries such as food and home appliances.