Artificial Society: "75% of Parents Recognize the Importance of Literacy"

Seventy-five percent of parents consider literacy to be highly important for their children's academic abilities.

Artificial Society, an edutech startup operating the AI literacy improvement solution application 'Lesser,' announced on the 9th that a survey conducted from the 9th to the 12th of last month involving 600 students and parents revealed these results.

Overall, 75.2% of parents responded that "reading ability is very important for academics and requires separate education." Meanwhile, 24.3% believed it is "important but will naturally develop." This indicates that nearly all respondents recognize the importance of reading skills.

Additionally, 67.6% of parents believed that reading ability affects Korean language test scores. 63.5% thought it influences scores in other subjects as well as Korean. However, according to the Statistics Korea's "2022 Survey on Private Education Expenses for Elementary, Middle, and High School Students," the rate of private education participation in Korean language or essay writing is about 19.1%, which is not as high compared to mathematics (62.7%) and English (60.6%). This reflects a tendency to invest more in other subjects despite recognizing the importance of literacy. The main reason for not participating in Korean private education was "burden of private education costs" at 41.2%, followed by "not believing Korean skills are particularly lacking" (19.2%) and "thinking other subjects are more important" (11.9%).

Artificial Society plans to update Lesser in July to enhance students' literacy. The update will include the integration of their self-developed educational generative AI model, 'EduGPT,' adding descriptive assessment content that includes writing education and providing personalized content based on students' literacy data. Kim Ki-young, CEO of Artificial Society, stated, "With over 20,000 student eye-tracking data points and various reading contents we possess, we will lead the literacy market with a practical app that helps improve students' literacy."