Baskin-Robbins Unveils Collaboration Goods Set with 'Hybeurow'

SPC's Baskin-Robbins announced on the 9th that it will collaborate with the outdoor lifestyle brand ‘HIBROW’ to launch the ‘HIBROW Cooler Bag & Ready Pack Mini Set’ in time for the summer camping and vacation preparation season.

SPC Baskin-Robbins' 'Highbrow Cooler Bag & Ready Pack Mini Set'.
[Photo by SPC Baskin-Robbins]

The goods set includes one cooler bag with a detachable strap for enhanced portability and an auxiliary pocket for increased storage capacity, along with two limited edition ‘Camping & S’more’ Ready Pack Minis and two ‘Choco Namu Sup’ Ready Pack Minis.

The Camping & S’more Ready Pack Mini features an ice cream version of the camping snack s’more. It consists of soft marshmallow-flavored ice cream wrapped with rich chocolate ribbons and includes crunchy graham cookies to enhance the chewing texture.

To celebrate the release of the goods, Baskin-Robbins is running a pre-order promotion until the 15th. During this period, customers can purchase the HIBROW Cooler Bag & Ready Pack Mini Set for 19,900 KRW, with a 4,000 KRW discount, through the Happy Order application (Happy App) and KakaoTalk Order. From the 16th, the set will be sold offline for 23,900 KRW, and customers who purchase a quarter (17,000 KRW) or more can buy the HIBROW Cooler Bag separately for 6,900 KRW.