'139,000-won item priced at 300,000 won'... 'Maseokdo Barammaki' sold out immediately after release

Increased Product Interest Following the Success of Crime City 3
Consumers Pay 139,000 Won
Priced Around 300,000 Won on Major Trading Platforms

With the release of the windbreaker worn by Detective Ma Seok-do (played by Ma Dong-seok) in the movie 'Crime City 3,' the item quickly sold out, and on a leading domestic resale platform, it is trading at more than twice the original price, proving its popularity.

'Maseokdo Windbreaker (right)' released through collaboration between LF Reebok and The Outlaws 3, along with movie stills
[Photo by LF]

According to industry sources on the 8th, the selling price of the 'Crime City 3 Windbreaker' on Musinsa's limited edition platform 'Sold Out' was set at 300,000 KRW as of the afternoon. The retail price of this product is 139,000 KRW. The resale price was set at 178,000 KRW on the 30th of last month, and within 9 days, the selling price jumped by more than 100,000 KRW. On 'KREAM,' a resale platform operated by a Naver subsidiary, the instant purchase price also rose to 295,000 KRW as of the same day.

This product, popularly called the 'Ma Seok-do Windbreaker,' was released as a limited edition through a collaboration between the global sports brand 'Reebok,' introduced domestically by lifestyle company LF, and Crime City 3. It features a three-tier color block design in white, gray, and navy, with a sky-blue zipper as a highlight, and is frequently worn by Detective Ma Seok-do in the film.

The Reebok and Crime City 3 collaboration windbreaker was first pre-released on the Musinsa Store on the 15th of last month and sold out within a week. It was then made available on the 24th through Reebok's official online store and some offline stores, where it sold out in just one day. At that time, actor Ma Dong-seok posted a photo on his social media with the caption, "My brother is wearing the Crime City 3 Ma Seok-do windbreaker I bought for him. Thanks bro♥," which drew even more attention as BTS member SUGA was seen wearing the jacket while departing for his world tour schedule in Indonesia.

Currently, online stores are flooded with consumer requests for restocking this windbreaker. However, an LF representative stated, "Since this is a limited edition collaboration product made to coincide with the release of Crime City 3, there are currently no plans for restocking or additional production."

Meanwhile, Crime City 3 surpassed 6 million viewers within one week of its release on the 31st of last month. This pace is faster than that of 'Crime City 2,' which accumulated approximately 12.693 million viewers. It is expected to surpass the previous film's box office record along with achieving the 'double ten million' milestone. Previously, Crime City 2 exceeded 6 million viewers on its 12th day after release.