VT GMP Wins Japan's 'Jojo Cosme 2023 First Half Best Award'

VT GMP announced on the 7th that it received an award at ZOZOTOWN Japan's '2023 ZOZO Cosme First Half Best Award.'

ZOZOTOWN is Japan's largest online fashion platform, offering a wide lineup ranging from cost-effective products to overseas brands. It is a platform favored by Japan's trend-sensitive MZ generation, as it allows easy searching and purchasing of various products.

The ZOZOTOWN 2023 First Half Best Award is an event that ranks and awards based on sales amount and number of transactions within ZOZOTOWN during the first half of the year, number of favorites registered, and votes received from famous hair and makeup artists and influencers in Japan.

The ‘Cica Daily Soothing Mask’ won the Korean cosmetics pack and face mask category at the ZOZOTOWN 2023 First Half Best Cosme Award, demonstrating the solid popularity of the ‘Cica Line.’ The ‘VT CICA RetinA Essence’ and ‘VT CICA Vital Mask Set’ showed strong performance by winning awards in the Korean cosmetics essence, oil, cream categories and pack, face mask categories respectively, just three months after their launch.

VT GMP has a history of multiple awards from Etcosme, LIPS, and others between 2021 and 2022. On the 1st, the ‘VT CICA RetinA Cream,’ effective for anti-aging, pore, wrinkle, and elasticity improvement, won the LIPS 2023 First Half Award in the age skin care face cream category. Following LIPS, winning the ZOZO Cosme award further proved the brand power in Japan.

A representative from VT Cosmetic stated, “We are excited about our new product line recently receiving awards and look forward to the future. Along with the existing popularity of the Cica Line, the newly launched ‘Cica Vital Line’ and ‘Cica Retinol Line’ are also receiving positive responses in Japan.”

They added, “We are expanding offline channels in Japan and are preparing to launch the new product Ridleshot in July, so growth is expected to continue.”