Daesun Juzo and Busan City Tourism Association Sign Tourism Promotion Business Agreement
What if Soju and Tourism Join Hands?
Daesun Joojo, a local liquor company in Busan, and the Busan Tourism Association have joined forces to develop the tourism industry.
With about 25 million domestic and international tourists visiting Busan annually, local liquor and the regional tourism industry are pursuing a “win-win” business synergy through strategic partnership.
Daesunju CEO Jo Woo-hyun (third from the right) and Lee Tae-seop, President of the Busan Tourism Association (fourth from the right), are signing a business agreement to promote tourism in Busan.
On the morning of the 7th, Daesun Joojo and the Busan Tourism Association signed a business agreement at Daesun Joojo’s headquarters in Sajik-dong, Dongnae-gu, Busan.
According to the agreement, the Busan Tourism Association, which has about 800 member companies including travel agencies, tourist accommodations, and tourist restaurants, will promote and encourage the consumption of Daesun Soju, a product of a local Busan company, to domestic and international tourists visiting Busan.
The Busan Tourism Association will also take the lead in turning Daesun Joojo’s facilities into tourist resources, reflecting the company’s historical significance and local identity, having shared joys and sorrows with Busan citizens for nearly 100 years.
In particular, they plan to create industrial inspection tourism products by utilizing the tour facilities of Daesun Joojo’s Gijang factory and develop old downtown tourism products centered around Yongdusan Busan Tower in Jung-gu, Busan.
Through this agreement, Daesun Joojo will participate as an official member of the Busan Tourism Association in various activities to revitalize Busan tourism.
They promised to actively support the Busan Tourism Association’s activities by promoting Busan tourism content using soju bottle auxiliary labels and the sales network spread across major commercial districts in Busan.
Daesun Joojo CEO Jo Woo-hyun evaluated, “This agreement created a powerful opportunity for Daesun Joojo, which has grown based in Busan, to promote Busan together with the Busan Tourism Association.”
Lee Tae-seop, president of the Busan Tourism Association, also said, “We are grateful that Daesun Joojo, which has both historical significance and local identity, became a member of the association and is contributing to the revitalization of Busan tourism.”
According to the Korea Tourism Organization, as of 2019, the number of foreign tourists visiting Busan annually reached 2.4 million, and domestic tourists reached 25 million.
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