Orion Launches Stick-Type Soft Candy 'Aisher Chew'

Release of Two Flavors: 'Lemon & Lime' and 'Grape & Shine Muscat'

Orion announced on the 7th that it has launched two types of stick-shaped soft candies called 'Aisher Chew,' a new reinterpretation of 'Aisher.'

Orion Aisher Chew 2 Types
[Photo by Orion]

Aisher Chew features a chewy fruit-flavored soft candy with a paste-type sour filling that bursts as soon as you bite into it, allowing you to enjoy a more refreshing and thrilling sour taste for a longer time. It comes in two flavors: 'Lemon & Lime' and 'Grape & Shine Muscat.' According to the company, a single 48g package provides 100% of the daily recommended intake of vitamin C.

First introduced in 1988, Aisher has established itself as a representative brand of sour candies in Korea, adding fun to its tangy sour taste. Food industry inquiries proposing collaborations for product and menu development, as well as promotions utilizing Aisher's unique taste and brand image, have been continuously increasing.

An Orion official stated, "We have expanded consumer choices so that people can enjoy Aisher more interestingly according to their preferences. We will continue to increase the Aisher brand product lineup and expand consumer touchpoints through various collaborations and events."