Toys "R" Us Launches 'Little Mimi Sanrio Characters Gift Set'

Limited Pre-Order of 500 Sets Available on Online Mall

Lotte Mart Toys "R" Us announced on the 6th that it will exclusively release the "Little Mimi Sanrio Characters Gift Set," a collaboration between "Sanrio Characters" and the "Mimi" fashion doll, on the 14th.

Lotte Mart Toys "R" Us will exclusively launch the 'Little Mimi Sanrio Characters Gift Set' on the 14th and will conduct a one-week pre-order from the 7th at the Toys "R" Us mall, limited to 500 sets. The photo shows a staged image of the Little Mimi Sanrio Characters Gift Set product.
[Photo by Lotte Mart]

Planned as a limited edition of 2,000 sets, 500 of these will be available for pre-order for one week starting from the 7th on the Toys "R" Us mall within Lotte ON.

For customers who wish to purchase individual products, the "Little Mimi Sanrio Characters (Cinnamoroll, Hello Kitty, Pompompurin, My Melody, Kuromi)" will be released within this month and sold at all Toys "R" Us stores.

Bae Hyun-bin, MD (Merchandiser) of Lotte Mart Toys "R" Us, said, "We are collaborating with various characters to show customers a new side of Toys 'R' Us," adding, "We will introduce not only the Little Mimi Sanrio Characters Gift Set but also various collaboration products."