Binu Labs Publishes Travel Trend Report for Generation Z
Generation Z primarily obtains travel information through YouTube. Binulabs, the operator of the university life platform Everytime (CEO Kim Han-yi), published the "Generation Z Trend Report: Travel Edition" on the 5th, which includes this information.
The Binulabs Insight Team conducted a survey from the 1st to the 4th of last month targeting a total of 1,000 university students nationwide in their 20s, with 500 males and 500 females. According to the results, 80% of respondents answered that travel is one of the essential activities in life, and 8 out of 10 actually enjoy traveling more than twice a year.
Looking at this year's travel plans (multiple responses allowed), 43% responded that they plan to travel only domestically, which was the highest, followed by 26% planning both domestic and overseas travel, and 16% planning only overseas travel. A notable 15% responded that they have no travel plans this year. The most common reason for not having travel plans was "lack of financial means," accounting for 67% of the responses.
Generation Z mainly searched for travel-related information on SNS, YouTube, and portal sites. However, the preferred channels differed depending on the travel destination, such as domestic or overseas. For domestic travel, the highest percentage (27%) reported searching for travel information primarily on SNS channels like Instagram, followed by ▲portal sites 24%, ▲YouTube 19%, and ▲map apps such as Naver Map 13%. For overseas travel, YouTube (31%) was the most used platform, followed by ▲portal sites (25%), ▲SNS (15%), and ▲map apps (7%).
The accommodation booking platforms used during travel also showed different patterns for domestic and overseas trips. For domestic travel, 29% of respondents said they use Yanolja, the highest among the options, followed by ▲Naver Reservation 24%, ▲Yogi-otte 17%, and ▲Airbnb 12%. For overseas travel, Airbnb (19.8%) and Agoda (19.6%) were highly used, with Naver Reservation (13.1%) and Yanolja (11.7%) following behind.
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