Coupang to Offer Monthly Discounts on Popular Home Appliances and Digital Products

Up to 50% Discount on Popular Products Including TVs

Coupang announced on the 5th that starting in June, it will hold a monthly regular discount event for home appliances and digital products.

Named 'WOW Nego King,' this event will feature participation from over 120 popular domestic and international brands such as Samsung Electronics, LG Electronics, and ASUS. It will be operated in four categories for two weeks starting from the first Monday of every month: 'Today Only Special,' 'This Week's Special,' 'Best Products,' and 'Recommended Brand Specials.'

Among these, the 'Today Only Special' and 'This Week's Special' categories will have products that change daily and weekly, respectively. Coupang explained that the 'Best Products' category selects only items that have received positive reviews with ratings of 4 stars or higher from customers.

The 'Recommended Brand Specials' category offers additional discounts for popular brands of the month. In June, Samsung Electronics, Cuchen, and Ecovacs will offer special discounts. Samsung Electronics provides up to 20% instant discounts plus additional discounts based on purchase amounts. Discounts of KRW 300,000 for purchases over KRW 5 million, KRW 150,000 for over KRW 4 million, KRW 70,000 for over KRW 3 million, and KRW 30,000 for over KRW 2 million will be applied.

Cuchen, a leading brand in electric pressure rice cookers, will also showcase various products. In addition to rice cookers, induction electric ranges, highlight electric ranges, dish dryers, and humidifiers can be purchased at up to 30% instant discount prices, with additional discount coupons of up to KRW 10,000 based on purchase amounts.

Ecovacs, a comprehensive robot home appliance brand, is also one of the brands attracting consumer attention with recent new product launches. The 'Deebot T20 Omni,' which has been available for pre-order on Coupang since the 1st, is included in this discount event. When purchasing robot vacuum cleaners and air purifiers, customers can apply a 10% instant discount plus an additional 2% card discount.

Lee Byung-hee, head of Coupang's retail division, said, "We planned the WOW Nego King event to meet diverse consumer needs based on seasonal trends and customer reviews," adding, "Coupang will continue to strive to provide various benefits to customers."