Kia Recruiting 6th Generation of University Student Supporters 'Kia Creator'

Kia announced on the 5th that it is recruiting the 6th generation of the university student supporters group, 'Kia Creators.'

Since 2018, Kia Creators has been a university student communication program designed to pursue mutual growth between Kia and university students. Students propose ideas related to Kia and apply them to practical work.

The 6th generation of Kia Creators being recruited this time will be active for about four months from August to November. Any university student interested in future mobility and video production can participate.

Applications for the 6th generation of Kia Creators can be submitted from today until the 3rd of next month on the Kia Creators website. The final successful candidates will be announced on the 27th of next month.

Selected participants will produce videos of 1 to 5 minutes in length on the themes of ▲Sustainable Mobility ▲Change the Colors. Along with experiencing new electric vehicle models and brand spaces, director Yoon Kwon-soo will be invited to provide close mentoring and special lectures. Online and offline screenings will also be held.

Additionally, Kia plans to provide all participating students with a team creation support fund of 1.5 million KRW per team, and a total prize of 6 million KRW for the best activity team awarded as the final grand prize. Through EV vehicle workshops and visits to key spaces, participants will enhance their understanding of Kia and brand loyalty, and also gain inspiration for their creative work through experiential events.

A Kia official stated, "We have operated the supporters group to create the image of 'Sustainability,' the core keyword representing Kia's sustainability and future mobility in 2023, together with university students," and added, "We hope many university students will apply."