Yeongju 'Punggi Ingyeon'... Meeting Early Heat, Targeting Consumers in the Capital Area

Seasonal Punggi Ramie, 2-3 Days Seoul Festival

Yeongju Punggi In-gyeon, a natural cooling fabric with excellent absorbency and breathability, has met the early heatwave and launched a full-scale campaign targeting consumers in the Seoul metropolitan area.

The '2023 Yeongju Punggi In-gyeon Seoul Festival' opened on the evening of the 2nd at Gwanghwamun Square. (From the third person on the left: Song Jong-myeong, Chairman of the Punggi In-gyeon Development Council; Song Ho-jun, Vice Mayor of Yeongju City; Park Hyung-soo, Member of the National Assembly; Shim Jae-yeon, Chairman of Yeongju City Council)

Yeongju City held the ‘2023 Yeongju Punggi In-gyeon Seoul Festival’ at Gwanghwamun Square in Seoul from the 2nd to the 3rd, receiving great response.

At the opening ceremony combined with a fashion show at 7:30 PM on the first day of the festival, various garments developed and produced with Punggi In-gyeon were introduced, including comfortable loungewear, trendy casual wear, and family looks that families can wear together.

At the sales booths set up at the venue, high-priced In-gyeon products such as clothing and bedding were sold at affordable prices, attracting crowds of citizens purchasing In-gyeon products, making the place extremely crowded throughout the two days.

Also, many citizens visited the exhibition and experience booths as well as the In-gyeon photo zone, allowing visitors to feel the high popularity of Punggi In-gyeon.

Park Jeong-rak, Director of Corporate Support, said, “We prepared this event to directly promote Punggi In-gyeon products, which are especially popular in summer, to consumers in large cities,” adding, “During the hot summer, clothing or bedding made from In-gyeon can provide cooling beyond expectations.”

Models wearing Punggi Ingan are walking, showcasing the elegance of the clothing at the fashion show.

Punggi In-gyeon is a pure plant-based natural fiber made from threads extracted from trees and is a representative specialty product of the Yeongju region. It is light, cool, does not cling to the body when worn, and has a refreshing texture with good ventilation, making it good for the skin. It is called the ‘refrigerator fiber’ and is considered the best material for hot summers.