The Korea Health Functional Food Association conducted a survey in 2021 targeting over 3,000 Korean adults aged 20 to 79, revealing that the most concerning health issue among adults is 'eye health.' With increasing environmental factors such as fine dust threatening eye health, the importance of managing eye health is becoming more prominent.
Amid this, based on the technology and expertise of Chong Kun Dang Health, a specialized health functional food company, the eye health brand iClear, which ranked first in brand awareness and purchase volume in the 2022 Kantar Worldpanel Health Functional Food Consumer Survey for the eye health market segment, has released a new advertisement emphasizing the importance of eye health, featuring their exclusive brand model Cha In-pyo.
Through this advertisement, iClear aims to raise awareness about eye aging, which affects everyone, and to convey the importance of managing eye health.
The new advertisement depicts the 'eye aging' character approaching actor and writer Cha In-pyo, who leads a busy daily life. Using a cute character, the story of eye aging is cleverly conveyed to imprint the importance of eye health on consumers.
The video concludes with the message, "Manage eye aging with iClear before it’s too late," highlighting that iClear contains lutein and zeaxanthin, functional ingredients specialized for eye health, allowing easier management of the entire macula.
In fact, the macula is where most optic nerve cells gather and where images of objects are formed, playing a crucial role in vision. The density of macular pigment decreases with age, and since the macular pigment cannot be synthesized by the body itself, it must be supplemented externally.
The newly released iClear advertisement video is available for viewing on the official Chong Kun Dang Health YouTube channel.
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