Recorded approximately 45 billion KRW in sales for Family Month
Cumulative sales of new product ‘Medical Phantom’ reach 26 billion KRW
393 units per day. This is the average number of massage chairs Bodyfriend sold daily last month. On the 2nd, Bodyfriend announced, "We sold 12,203 massage chairs during Family Month," adding, "recording sales of approximately 45 billion KRW."
Last month's sales increased by 70% compared to the previous month. Within just two days from the 1st of last month, 1,335 units were sold. On Parents' Day, the 8th, a record of 1,041 units sold in a single day was also achieved.
The top contributor was the new medical device product 'Medical Phantom,' launched in April. It surpassed 10 billion KRW in sales within 10 days of release and exceeded cumulative sales of about 5,700 units as of the 31st of last month. Cumulative sales also exceed 26 billion KRW. The massage chair 'Phantom Robo' also showed steady popularity.
Bodyfriend plans to sequentially launch new products. At the end of this month, they will launch the next-generation healthcare massage chair ‘Da Vinci,’ which provides customized massages based on body composition measurement and biometric information. There is also a plan to introduce another innovative product in the second half of the year based on ‘Rovo Walking Technology.’
A Bodyfriend representative said, “The peak season of Family Month and the launch of the Medical Phantom new product coincided to produce good results. To continue this momentum, we will reorganize lounges into experience-focused spaces, consistently release new products that meet consumer needs, and strive to improve performance.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
