Everland YouTube, Panda Videos Garner Approximately 25 Million Views in May
As the only baby panda in Korea, 'Pubao' has been drawing continuous attention, leading to a 20% increase in visitors to Everland Panda World and over 25 million views of panda videos.
On the 1st, Samsung C&T Resort Division announced that interest in pandas has surged, resulting in more visitors to Everland Panda World, where baby panda Pubao and its parents Aibao and Lebao live. The average daily number of visitors in the last week of May was about 7,000, which is approximately 20% higher than the first week of May, when holidays such as Labor Day and Children's Day occurred. An Everland official explained, "As it became known that baby panda Pubao will have to return to China in about a year to find a mate, a continuous stream of visitors has been coming to see the panda family."
Reflecting the nationwide interest in Pubao, panda videos have recently gained popularity on social media through algorithms. On Everland's official YouTube channel and the talking zoo PuppaTV YouTube channel, panda-related videos approached about 25 million views during May alone.
Additionally, it was found that one out of every ten visitors to Everland purchases various panda-related goods such as plush toys and hairbands as souvenirs, continuing their memories with the pandas in daily life.
Meanwhile, Everland Panda World, which opened in 2016, is currently the only dedicated space in Korea where visitors can experience pandas. The panda family consists of the parents Aibao (female) and Lebao (male), and Pubao (female), who was born naturally in July 2020, the first of its kind in Korea. Now two years old, Pubao has a huge fandom and is affectionately called various nicknames such as Pussi, Pugongju, and Putuntun, receiving much love.
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