"More Discounts with 1-Year Contract" LG U+, New Small Business Rate Plan

Introducing 1-Year Contract Promotion to Innovate Customer Experience
Up to 7% Cheaper Than 3-Year Contract Rates

According to the '2021 Small Business Owner Survey' released last year by the Ministry of SMEs and Startups and Statistics Korea, the number of representatives aged 40 and above decreased compared to the previous year. On the other hand, only those aged 20 and below and those in their 30s showed an increase. In particular, the growth rate for those aged 20 and below was the highest at 11.7%.

LG Uplus employees introducing a promotion (Photo by LG Uplus)

In line with the trend of increasing startups among the 2030 generation, LG Uplus announced on the 30th that it will support young self-employed entrepreneurs and innovate customer experience through the '2030 Boss Internet Promotion,' which offers reduced contract periods and usage fees. The purpose is to help young small business owners starting new challenges succeed and to acquire new customers. The promotion features ▲a short contract period of one year ▲discount benefits leveraging the advantages of online subscription. Considering that the typical lease contract period for SOHO customers is two years, the promotion was planned exclusively online to provide high discount rates even for short-term contracts.

The monthly usage fee is 30,800 KRW for 500MB speed and 37,400 KRW for 1GB speed (VAT included). These rates are approximately 7% and 3% cheaper, respectively, than the 3-year contract rates with the same benefits (500MB at 33,000 KRW, 1GB at 38,500 KRW). Additionally, customers using LG Uplus mobile phone plans can receive extra bundle discounts of 2,750 KRW and 3,300 KRW, respectively. The promotion is available only through LG Uplus's official online store, 'Uplus.com' (https://www.lguplus.com/), until July 31. Eligible subscribers are new domestic and foreign customers aged 18 to 39.

Kim Hyun-mi, Head of LG Uplus SOHO Business (Executive Director), said, "This promotion is the result of careful consideration of ways to provide practical help to 2030 bosses and products that can only be experienced at LG Uplus." She added, "We will continue to implement various projects that coexist with small business owners and innovate customer value."