Lim Young-woong, No.1 in Trot Singer Brand Reputation for May... '29 Consecutive Months'

Singer Lim Young-woong ranked first in the trot singer brand reputation big data analysis results for May 2023.

Singer Lim Young-woong. [Photo by Yonhap News]

On the 28th, the Korea Corporate Reputation Research Institute extracted and announced 87,474,885 pieces of trot singer brand big data from April 28 to May 28 for the trot singer brand reputation big data analysis.

According to this, the top 30 trot singer brand reputation rankings for May 2023 are Lim Young-woong, Lee Chan-won, Kim Ho-joong, Song Ga-in, Jang Yoon-jung, Son Tae-jin, Na Hoon-a, Ahn Sung-hoon, Young Tak, Park Ji-hyun, Jin Hae-sung, Park Seo-jin, Yang Ji-eun, Park Gun, Hong Jin-young, Jung Dong-won, Hong Ji-yoon, Jin Sung, Kim Tae-yeon, Nam Jin, Kim Da-hyun, Eun Ga-eun, Hong Ja, Jang Min-ho, Choi Baek-ho, Shin Sung, Kim Yeon-ja, Seol Woon-do, Tae Jin-ah, and Kim Hee-jae.

The Lim Young-woong brand, which ranked first in the trot singer brand reputation, recorded a participation index of 2,170,032, a media index of 3,088,534, a communication index of 2,205,194, and a community index of 2,030,900, resulting in a brand reputation index of 9,494,051. Compared to the brand reputation index of 8,122,587 in April, this is a 16.88% increase.

The brand reputation index is a metric created through brand big data analysis that identifies how consumers' online habits significantly influence brand consumption. Through trot singer brand reputation analysis, it is possible to measure positive and negative evaluations of trot singer brands, media interest, consumer attention, and communication volume. The brand reputation ranking recommendation index is included as a weighting factor in the brand reputation algorithm.

Gu Chang-hwan, head of the Korea Corporate Reputation Research Institute, explained, "According to the trot brand reputation big data analysis results for May 2023, the Lim Young-woong brand ranked first. When analyzing the trot brand category, compared to 84,309,869 pieces of trot singer brand big data in April, there was a 3.75% increase. Detailed analysis shows brand consumption decreased by 4.34%, brand issues increased by 8.05%, brand communication increased by 2.75%, and brand diffusion increased by 5.45%."

He also stated, "In link analysis of the Lim Young-woong brand, 'release,' 'achieve,' and 'breakthrough' scored highly, and in keyword analysis, 'My Little Hero,' 'music source,' and 'Hero Era' scored highly. In positive and negative ratio analysis, the positive ratio recorded 87.04%."