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Curly, 'Early Heatwave' Up to 40% Off... Strengthening Full Cold Chain

Ready-to-eat Meals, Desserts, Fruits, Household Items, and More
Over 120 Products for Summer Heat Preparedness Up to 40% Off

Kurly announced on the 25th that it will hold the 'Market Kurly Summer Kickoff Campaign,' a special event gathering summer delicacies, fruits, snacks, and daily necessities in response to the early heatwave. Considering the rising temperatures, Kurly plans to strengthen its full cold chain process to deliver products in optimal condition.


Curly, 'Early Heatwave' Up to 40% Off... Strengthening Full Cold Chain Kurly, 'Market Kurly Summer Welcome Campaign' Special Exhibition [Photo by Kurly].

The event, running until the 1st of next month, offers over 120 summer-related products at discounts of up to 40%. Customers can enjoy refreshing dishes such as Sanmechon Buckwheat Mul Makguksu, Hakoya Cold Buckwheat Soba, and Olmyeon Sokcho-style Hoe Naengmyeon. Additionally, popular easy-to-prepare meals like Changhwadang Jjolmyeon and Gokiri Perilla Oil Makguksu are available to revive appetites tired from the heat. Complementary dishes such as Sariwon Crispy Bulgogi and Uogashi Freshwater Seasoned Eel are also offered at reasonable prices.


For those seeking heat-conquering spicy foods, Fresh Easy’s Sichuan-style Mala Xiangguo, 8do Pocha’s Spicy Charcoal-grilled Pork Bulgogi, and Olban’s Aged Gochujang Pork Bulgogi are prepared. Spicy favorites like Tteokbokki, Stir-fried Webfoot Octopus, and Sichuan Jjajangmyeon are also available. Popular ice creams from brands such as Lala Sweet, Skinny Pig, and Sangha Farm, along with seasonal summer fruits like oriental melon and watermelon, are featured. Various summer essentials including fans, dehumidifiers, and mosquito repellents are also provided.


The full cold chain system is also being enhanced. Kurly stated, "Since the service’s inception, we have implemented a full cold chain system to meticulously manage the entire distribution process?from product manufacturing, receiving, sorting, to delivery?at the optimal temperature for each product." They added, "After dividing the seasons into six periods, we conduct optimal packaging operations considering the temperature, humidity, refrigerant, order composition, box size, and delivery area for each period." Currently, Kurly offers over 100 customized packaging methods.


Kurly explained that, considering the early heatwave with perceived temperatures exceeding 30 degrees Celsius, they have strengthened food management. They increased the amount of ice packs according to the temperature sensitivity of the food products and maintained freshness through additional packaging using paper pouches. They also increased temperature control inspections to prevent product spoilage and shortened delivery times by dispatching delivery vehicles based on real-time order volumes.


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