The Born Korea announced on the 24th that it will launch CEO Baek Jong-won's signature lager beer, 'Paik Lager,' which features a sweet and savory malt flavor and a refreshing carbonation, as a canned beer.
Paik Lager is a lager beer personally devised by CEO Baek from the planning stage. It was designed to be enjoyed lightly in various consumer daily lives, including food pairing with diverse dishes, as well as sports and festivals. Earlier this month, it was selected as draft beer at The Born Korea's beer specialty brand, Baek's Beer, and sales increased by 33% one week after its release.
Paik Lager boasts a smooth throat feel and a clean finish. Using high-quality malt and hops, it brings out the rich and savory malt flavor while balancing the taste excellently with the slightly bitter hop aroma that touches the tip of the tongue. Additionally, it offers biscuit flavors derived from roasted malt, a smooth body, sweetness, and acidity, allowing you to enjoy the inherent charm of lager pleasantly.
With an alcohol content of 5.8% and an International Bitterness Unit (IBU) of 15, which quantifies the bitterness of beer, it has low bitterness and abundant refreshment. It pairs excellently with a variety of snacks, from cheese to finger foods and fried dishes.
It is sold nationwide at CU convenience stores and Yesan permanent markets, and plans are underway to further expand sales channels to large supermarkets and corporate supermarkets (SSM).
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