Providing Customized Reports to Customers through the 'KT BaroGwanggo' Dashboard

'KT BaroGwanggo' Collaborates with Ad Tech Companies
Providing Customized Customer Reporting through Dashboard
Leading Advertising Platform Market with Expansion of Domestic Partners

Adriel's digital marketing solution, an ad tech company, will be integrated into 'KT Baro Advertising.' Adriel is the industry's first 'AdOps' platform. The company develops a dashboard solution (Adriel BI) that collects marketing data such as advertising performance on Meta, Google, Kakao, as well as website, app, and sales data, and displays them on a single dashboard.

On the 24th, KT stated, "By combining KT Baro Advertising's nationwide lifestyle-oriented advertising media service capabilities and know-how with Adriel's unique API integration technology and real-time analytics dashboard solution, both companies expect to further enhance their competitiveness in the digital media advertising market." Previously, Adriel was selected for the startup leap package KT collaboration program conducted by KT.

'KT Baro Advertising' is the largest advertising subscription platform in Korea. Through its ad recommendation feature, it suggests suitable advertising media based on advertising objectives, industry, region, and budget. It provides a one-stop service from subscription to payment and analysis reports. It is linked to approximately 13 million displays including outdoor and TV, exposing ads to targeted audiences. Based on real-time data gathered in the dashboard solution (Adriel BI), Adriel provides optimized customized reports to KT Baro Advertising customers. In the future, it plans to help derive high-quality insights by enabling comprehensive comparison and analysis of online and offline marketing data at a glance.

Kim Hoon-bae, Executive Director of KT Media Platform Business Division, said, "Going forward, KT will actively partner with new innovative services and influential advertising media that combine big data on customer interests held by KT to further expand customer experience and benefits."