Peanut Gangjeong, Ojingeo Peanut, Sun... Orion Steady Sellers See Sales Surge with Newtro Trend

Last Month's Sales Increased Compared to Same Month Last Year
Growing Interest Among Young People

Orion's steady-selling snack products 'Ttangkong Gangjeong', 'Ojingeo Ttangkong', and 'Sun' have recently seen an increase in sales riding the 'Newtro' trend, which enjoys retro in a new way.

Orion Steady Sellers 'Ojingeo Peanut, Peanut Gangjeong, Sun'
[Photo by Orion]

According to Orion on the 24th, Ttangkong Gangjeong's sales revenue increased by 70% compared to the same period last year as of last month, while Ojingeo Ttangkong and Sun grew by 8% and 15%, respectively. Interest in traditional desserts with excellent taste and texture has risen mainly among young people, drawing attention to Gangjeong and Yakgwa, which has led to increased demand for these steady-selling snacks that have been on the market for 30 to 40 years.

Launched in 1982, Ttangkong Gangjeong is a product that reinterprets the traditional dessert Gangjeong as a snack. Reflecting consumer feedback, the peanut content was increased from 24.4% to 30% in 2021. Ojingeo Ttangkong, first introduced in 1976, is recognized as a fresh and fun product among the younger generation within the Newtro trend, with its unique savory yet mild flavor and crispy texture, evolving from a snack enjoyed by the parent generation as an accompaniment. Celebrating its 30th anniversary this year, Sun is characterized by deeply absorbed seasoning between the surface ridges and a crispy chewiness. Since its re-release in 2018, it has brought nostalgia to the 30s and 40s age group and new enjoyment to the 10s and 20s, marking a resurgence.

An Orion representative stated, "We will continue to provide 'value-for-money (psychological satisfaction relative to price)' products that align with the latest trends while offering differentiated taste and quality."