Samsung C&T Shift G, Actor Byeon Yo-han and SS New Products Announced

On-site Promotion at Hyundai Department Store Pangyo Branch

Samsung C&T Fashion Division's utility workwear brand 'Shift G' announced on the 23rd that it conducted on-site promotions with brand ambassador actor Byeon Yo-han to celebrate the launch of new products for the spring·summer (SS) season.

Actor Byeon Yo-han, the ambassador of Shift G, is introducing the brand at a pop-up store set up at Hyundai Department Store Pangyo Branch.
[Photo by Samsung C&T Corporation]

On the 19th, Byeon Yo-han introduced the new spring·summer products at a separate pop-up store set up in front of the Shift G store on the 7th floor of Hyundai Department Store Pangyo Branch in Baekhyeon-dong, Bundang-gu, Seongnam-si, Gyeonggi-do. On that day, Byeon Yo-han showcased trendy workwear by combining a 3-button linen jacket with outer pockets and linen-blend stretch wide pants.

Shift G emphasized 'utility workwear' that can be used as office wear and casual wear for the spring·summer season, adding a youthful sensibility and casual touch. The brand modernly reinterpreted workwear elements in functional material and sleek silhouette set-up products, semi-wide silhouette editor set-ups, and engineer cargo pants. They also released anorak jumpers, shackets, utility vests, half-sleeve sweatshirts, pleated slacks, short-sleeve stretch pullovers, seersucker jackets, and utility wide pants.

Byeon Yo-han plans to take the lead in various promotional and marketing activities for Shift G and participate in differentiated branding based on sincere interactions with customers.

Jung Jong-bo, Shift G team leader, said, "We plan to carry out various promotional and marketing activities to strengthen the image of an active and dynamic utility workwear brand."