Coca-Cola Collaborates with LoL to Launch 'Coca-Cola Zero Legend'

+XP Flavor Capturing Game Experience
Pre-order Until May 28... Launching June 1

Coca-Cola announced on the 22nd that it will launch the fourth domestic project of its global innovation platform, ‘Coca-Cola Creation,’ with a limited edition of ‘Coca-Cola Zero Legend’ on the 1st of next month. ‘Coca-Cola Zero Legend’ was created through a global collaboration with Riot Games, the developer and distributor of the game ‘League of Legends (LoL),’ and introduces a new flavor inspired by the thrilling experience points (+XP) gained throughout the game’s journey.

The newly introduced limited edition ‘Coca-Cola Zero Legend’ +XP flavor aims to capture the exhilarating experience points and enjoyment accumulated in the ‘Summoner’s Rift,’ the setting of LoL. Through this collaboration with LoL, which has numerous fans in Korea as well, it is expected to provide a special experience that gamers and fans can enjoy together.

To visually convey this, the package design differentiates itself by blending the symbols of both Coca-Cola and LoL brands. The black color representing Coca-Cola Zero and the gradient gold color create an intense yet mysterious atmosphere. The ‘Coca-Cola Creation’ logo at the bottom of the package combines the iconic emblem of ‘LoL’ with a blue glow, emphasizing the product’s unique identity. Additionally, Coca-Cola’s distinctive Spencerian script logo is inspired by the ‘Nexus,’ the ultimate goal in the LoL journey, adding value as a limited edition.

‘Coca-Cola Zero Legend’ will be available as a limited edition 355mL can. Prior to the official launch, pre-orders will be accepted through the Coca-Cola official app ‘Co-K Play’ and e-commerce channels until the 28th. Starting June 1, it will be available at convenience stores, marts, and online channels through Coca-Cola Beverage, a subsidiary of LG Household & Health Care.