Real-time content solution company Giantstep announced on the 19th that it produced a music video combining technology and entertainment through collaboration with HYBE IM.
Giantstep participated as a production partner for the music video of the digital single "Masquerade" by MIDNATT, an artist under Big Hit Music, a label under HYBE Labels. This music video, which unfolds the artist's various inner emotions into a single story, utilized Giantstep's real-time technology that enables filming by creating virtual spaces in real time.
The entire filming took place at Giantstep's XR (Extended Reality) studio, "A.I-One Studio." "A.I-One Studio" is a studio that uses a real-time engine to film and broadcast in real time using virtual backgrounds and objects. By leveraging XR-based virtual studio solutions and real-time engine technology, the artist's position was tracked in real time, enabling direction free from the constraints of physical time and space. This allowed for the presentation of more immersive XR content.
Additionally, by utilizing the advantage of being able to preview scenes with effects applied on-site during filming, work efficiency was improved. By applying corrections in real time during filming, the revision process in post-production was drastically reduced. This significantly contributed to cost and time savings for Giantstep.
A Giantstep representative stated, "Giantstep is recognized for its differentiated competitiveness through its technology using real-time engines and years of production know-how," adding, "Since Giantstep's real-time technology offers advantages in terms of cost and time, we plan to apply it to various fields in the future to further expand our revenue."
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