Bungaejangter, Graduation Photo Costume Transactions Up 126% Year-on-Year
Used goods trading platform Bungaejangter recently announced on the 18th that the transaction amount in the theme and event clothing category increased by 50% compared to the same period last year over the past two weeks. The male theme and event clothing category increased by more than double (126%), greatly surpassing the growth rate (35%) of the female clothing category in this segment.
This is analyzed to be due to active used goods trading centered on teenagers who can use various concept costumes at reasonable prices during the graduation album photo shooting season. In particular, the number of people looking for retro-style costumes has increased significantly.
Analyzing the search volume by keywords on Bungaejangter, the search volume for 'graduation photo Y2K' surged by about 3,820 times compared to the same period last year over the past two weeks. In addition, searches for 'graduation photo SES' (about 170 times) and 'graduation photo Candy' (about 51 times), looking for the 1990s singers SES and HOT concepts, increased significantly, attracting attention. Keywords enjoying retro sensibility such as 'graduation photo Gaehwagi' and 'graduation photo Hanbok' also increased by 223% and 111%, respectively.
A Bungaejangter official said, "Graduation album photo shoots with unique concepts that break the mold of traditional graduation photos are becoming a special culture among Generation Z," adding, "Following this trend, more students are looking for various concept costumes to express their own style on Bungaejangter, Korea’s leading fashion secondhand app, and related used goods transactions are also actively taking place."
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