KT Group Media Day... Original Drama Lineup Unveiled
'Genie TV Set-Top Box Soundbar' Debut
KT continues the success story of 'Extraordinary Attorney Woo.' Through steady investment, it aims to establish a virtuous cycle in content creation and continuously enhance the media usage environment to strengthen innovation in the media value chain.
On the morning of the 18th, KT, KT Studio Genie, and ENA held the 'KT Group Media Day' at Novotel in Dongdaemun-gu, Seoul, announcing their drama production plans for 2023-2024.
The keyword for this year's drama lineup is spectrum expansion. A total of 19 original dramas will be aired by next year. In addition to the strengths shown last year in human dramas, romance, and comedy, various genres such as thriller and fantasy are also being prepared. Starting with 'Happiness Battle,' starring Lee El, Jin Seo-yeon, Cha Ye-ryun, and Park Hyo-joo, which premieres on the 31st, followed by 'The House with a Yard,' starring Kim Tae-hee and Lim Ji-yeon, and 'Namnam,' starring Jeon Hye-jin and Sooyoung, among others, are scheduled for sequential broadcast.
Next year, KT Studio Genie will strengthen originality with works that showcase its unique color. They are preparing titles such as 'Erotic Photo Studio,' starring Joo Won and Kwon Na-ra, and 'Your Honor,' starring Son Hyun-joo and Kim Myung-min. Additionally, works like 'Parole Officer Lee Han-shin,' the grand prize winner of KT Studio Genie's first series contest, and 'Possessed Badge,' internally planned by KT Studio Genie, will also be presented.
Kim Cheol-yeon, CEO of KT Studio Genie, stated, "For 2023 and 2024, KT Studio Genie will expand the spectrum and strengthen originality to find and fulfill the unmet needs of viewers, ensuring that all desired content can be found within KT Studio Genie's lineup."
At the event, KT also introduced the 'Genie TV Set-Top Box Soundbar (STB).' The STB's most notable feature is its 'all-in-one' design that integrates an IPTV set-top box, wireless internet router, and AI speaker into a single device.
KT explained, "Using proprietary patented technology, we achieved optimal performance for the all-in-one device," adding, "Designed by world-renowned Italian industrial designer Stefano Giovannoni, it meets the needs of customers who value interior design." The STB has earned simultaneous recognition by winning the prestigious '2023 iF Design Award' and the '2023 Red Dot Design Award.'
It supports high-quality sound based on Dolby Atmos with Harman Kardon speakers and features 'Voice Boost' technology that enhances the clarity of dialogue, setting it apart. Furthermore, it is the world's first IPTV device to simultaneously support the two major HDR technologies, 'Dolby Vision' and 'HDR10+.' KT is the only provider supporting HDR10+.
Celebrating its first anniversary, ENA unveiled three growth strategies that day. First, it aims to adopt 'Extraordinary Enjoyment' based on its viewer base as the channel identity and provide diverse enjoyment. It also plans to strengthen original content by expanding successful collaborations with top creators such as PD Kim Tae-ho and Nam Kyu-hong.
Additionally, ENA plans to offer its content globally through IP development like 'Hyemiriyechaepa,' which achieved high rankings on global OTT platforms.
Yoon Yong-pil, CEO of ENA, said, "We will strive to enter the domestic top 5 channels through continuous investment and provision of high-quality content," adding, "We aim to grow into a channel valued at 1 trillion won by becoming a global IP business operator."
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