Busan Bank Completely Revamps Mobile Banking 'MY Jasan' Service

BNK Busan Bank fully revamped its mobile banking app's integrated asset management service, ‘MY Asset,’ on the 16th.

This overhaul aims to enhance the convenience and usability of asset management. The service update was carried out based on an analysis of key usage items collected since the initial launch of the asset management service in January 2022, in partnership and collaboration with the data specialist company, Kukon.

Busan Bank simplified the main screen menu structure into assets and consumption through a UI/UX redesign, enabling users not only to check the simple ratio of assets to liabilities but also to manage changes in asset size.

Promotional image for BNK Busan Bank mobile banking app's integrated asset management service 'MY Asset' redesign.

In the asset report, items are classified according to asset management purposes, and in the consumption report, the household ledger function has been enhanced to allow expenditure management based on fixed cost information.

Additionally, by using the newly applied challenge feature, users can set goals such as ▲saving money ▲accumulating money and enjoy monitoring their progress toward achieving them.

The ‘MY Asset’ service is available in the Busan Bank mobile banking app menu and can be used by any individual customer aged 19 or older.

Jo Eok-je, Head of Digital Strategy at Busan Bank, said, “We have improved the convenience and usability of the ‘MY Asset’ service so that customers can more easily use the integrated asset management service. We will continue to introduce sustainable digital financial services in the future.”