From the 19th to the 29th
Offering Unique Experiential Content Beyond Shopping
Shinsegae Simon Yeoju Premium Outlets announced on the 16th that it will hold a 'Grand Anniversary' event to celebrate its 16th anniversary since opening.
During this event, Yeoju Premium Outlets will offer a variety of content including unique pop-ups favored by MZ generation (Millennials + Generation Z) customers, as well as shopping. The event will take place from the 19th to the 29th.
Major luxury brands will showcase their spring and summer season products and offer additional discount benefits. Additional purchase benefits and bonus gift events will be held across all category brands including women's and men's fashion and outdoor. In addition, an exclusive customer invitation event will be held for three days from the 19th to the 21st. Premium outlet and partner excellent customers visiting during this period will receive two tickets to the 'David Hockney & British Pop Art' exhibition, a 20,000 KRW voucher for specialty restaurants, two participation tickets for bonus gift events, and lounge access passes.
Experiential and unique content for MZ generation customers will also be enhanced. From the 19th to the 31st, the 'Gundam Base 20th Anniversary Tour Pop-up Store' will be held at the EAST Central Plaza of Yeoju Premium Outlets. Visitors can see limited edition plastic models and various figures available only in Korea, and enjoy an introductory plastic model assembly experience event.
During the event period, from Friday to Sunday for six days, Wine & More will also present a 'Home Gourmet Pop-up Store.' This space, inspired by famous overseas gourmet festivals, will showcase a variety of alcoholic beverages and premium desserts.
During the same period, the 'Colorful Market' will be held around the WEST carousel area of Yeoju Premium Outlets, featuring face painting, caricatures, and balloon giveaways for child customers.
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