[Harumanbo Harucheonja] A Place That Gives Interest and Cash Just for Walking

There is a place that gives cash and interest the more customers walk. Welcome Savings Bank (CEO Kim Dae-woong) is the protagonist.

Launched last year, the 'Wellbang Walking Savings' is a 12-month single contract product with a basic interest rate of 1% per year. The monthly deposit amount is up to 200,000 KRW. It is a healthcare savings product that offers a preferential interest rate of up to 8 percentage points (P) per year depending on the number of steps taken during the contract period. Since preferential interest rates are applied just by walking, anyone interested in health management, regardless of age or gender, can join.

The preferential interest rate provided according to the number of steps is applied in achievement ranges from a minimum of 1 million steps to 5 million steps. Depending on the number of steps, ▲1%P is given upon reaching 1 million steps ▲3%P upon reaching 2 million steps ▲4%P upon reaching 3 million steps ▲6%P upon reaching 4 million steps ▲8%P upon reaching 5 million steps. Including the basic interest rate and preferential interest rate, customers can receive up to 10% annual interest benefits. Customers who walk more than 10,000 steps a day can easily achieve 3 million steps (preferential interest rate 4%P).

A company official said, "Since the number of steps can be checked in real-time through the Wellbang Walking service within Wellbang, customers who walk a little more for a stroll and health improvement can easily achieve 5 million steps." In fact, 86% of subscribers achieved more than 1 million steps after joining the product, and 30% of subscribers met the 5 million steps condition and are receiving a 10% annual interest benefit. It is expected that more than 45% of subscribers will receive a 10% annual interest benefit by June, marking the first anniversary of the product's launch.

Recently, the company has been providing rewards based on customers' step counts through the 'Wellbang Walking Spring Walking Event.' Customers can receive rewards of up to 100 KRW per day and up to 3,000 KRW per month by achieving ▲1,000 steps ▲3,000 steps ▲5,000 steps ▲10,000 steps each day. These rewards can be received as cash through Welcome Savings Bank's deposit and withdrawal accounts.

Welcome Savings Bank employees are also actively participating in walking. A total of 606 employees participated for one month in July last year, walking a total of 95 million steps. Converted to distance, this corresponds to 68,000 km, which is more than one and a half times around the Earth. The amount of carbon reduced by walking was a total of 22,000 kg, reducing carbon emissions by 37.3 kg per person. This is equivalent to planting 3,400 pine trees.

Employees did not stop at just walking but actively engaged in 'blogging' and 'plogging,' picking up trash while walking, taking care of both health and the environment. A Welcome Savings Bank official said, "Since honest footsteps have a positive impact on health and the environment, we plan to provide various benefits to increase participation in Wellbang Walking," adding, "Welcome Savings Bank will continue to actively participate in ESG (environment, social, governance) activities."