‘Smanpa’ Dance Crew Selected as Peugeot 408 Ambassador

Krump Dance Crew 'Prime Kings'

Stellantis Korea announced on the 12th that it has selected the Krump dance crew 'Prime Kings' as the Peugeot 408 ambassadors.

This crew also gained recognition by appearing on Mnet's survival entertainment show Street Man Fighter (SMF). They will showcase an original dance performance choreographed to a music track themed around the Peugeot 408. The video will be released on the 19th on Peugeot's official social media service (SNS) channels and Prime Kings' official account. Viewers can also watch choreography teaser videos, interviews, and making-of films.

The 408 is scheduled for official domestic release at the end of this month.

Jake Auman, President of Stellantis Korea, said, "Prime Kings, who exude powerful energy on any stage, closely resemble the new Peugeot 408, which has a strong impression like a lion," adding, "We will continue to promote the charm of the new 408 through synergy with Prime Kings."