In Paris, France, 'Support from First Ambassador Lee Jung-jae' ... Operation of 2030 Busan World Expo Promotion Center

May 13-15, Paris Exhibition Hall '2023 Korea Expo' Connection

Opening Ceremony, Promotional Booth Visits, Interviews, and Promotional Booth Content Experience Promotion

Busan City and the Korea Expo Organizing Committee will operate the ‘2030 Busan World Expo Promotion Pavilion’ for three days from May 13 to 15 at the Parc des Expositions Porte de Versailles in Paris, France.

Paris Porte de Versailles Exhibition Center 2030 Busan World Expo Promotion Hall Photo Zone Design.

This promotion pavilion operation is conducted in connection with the ‘2023 Korea Expo.’ The ‘2023 Korea Expo’ will be held from May 13 to 15 at the Parc des Expositions Porte de Versailles in Paris to help Korean companies develop sales channels and expand local business in the European region. Over 200 excellent Korean companies will participate to exhibit and introduce various K-industries.

The 2030 Busan World Expo Promotion Pavilion is designed to inform local businesspeople, visitors, and journalists visiting the exhibition hall about the 2030 Busan World Expo and Busan, the candidate city for hosting the event.

The pavilion features a 200-inch large LED screen broadcasting promotional videos containing popular Hallyu content among Europeans, a theme hall introducing the main and sub-themes of the 2030 Busan World Expo, and a photo zone for commemorative photos.

Notably, the most remarkable aspect of this promotion pavilion operation is that Lee Jung-jae, the first promotional ambassador for the 2030 Busan World Expo and a globally popular actor, will visit the pavilion and directly support the promotion and enthusiasm for hosting the 2030 Busan World Expo.

Lee Jung-jae, the first promotional ambassador for the 2030 Busan World Expo, gained worldwide love by starring as the main character in the 2021 Netflix drama ‘Squid Game,’ which recorded the highest viewing hours in Netflix history.

He also became the first Korean to win the Best Actor award at major U.S. award ceremonies such as the 74th Primetime Emmy Awards and has been cast as a Jedi Master in ‘The Acolyte’ of the globally famous ‘Star Wars’ series, demonstrating his significant popularity overseas.

Despite his busy schedule both domestically and internationally, Lee Jung-jae has contributed to promoting the 2030 Busan World Expo bid and expressed his determination to do his best as a promotional ambassador in this support.

Lee Jung-jae will attend the opening ceremony held at 10 a.m. local time on the 13th, visit the promotion pavilion to meet local fans, and participate in an interview supporting the bid for the 2030 Busan World Expo.

He will also create a sense of unity with visitors by taking commemorative photos at the photo zone while performing the signature pose of the 2030 Busan World Expo with both hands together and shouting “Bring it to Busan.”

Following this, visitors will watch a TV commercial featuring Lee Jung-jae promoting the 2030 Busan World Expo and the Expo Present (X4 present) music video on the 200-inch large LED screen, introducing the charm and strengths of Busan.

Finally, the event will move to the theme hall introducing the main and sub-themes of the 2030 Busan World Expo, where key keywords of the Expo will be delivered using tablet PCs, expected to create a significant impact among local dignitaries and media outlets.

An SNS event will also be held to promote the pavilion. Visitors who post photos taken in front of the 2030 Busan World Expo photo zone on social media with hashtags related to the Expo will receive a folding fan engraved with the 2030 Busan World Expo emblem as a souvenir.

Additionally, the pavilion staff will be selected from Korean international students studying locally to effectively convey the significance of hosting the 2030 Busan World Expo and the charm of Busan as the candidate city.

Mayor Park Hyung-jun stated, “By establishing the 2030 Busan World Expo Promotion Pavilion in Paris, where the International Bureau of Expositions headquarters is located, we expect that the charm and strengths of the 2030 Busan World Expo and the candidate city ‘Busan,’ as well as Korea’s passionate bid, will be conveyed more vividly to local visitors and major media.” He added, “I would also like to thank Lee Jung-jae once again for attending the opening ceremony despite his busy schedule to promote the 2030 Busan World Expo.”

He pledged, “We will intensify the bid negotiations and promotional activities targeting member countries of the International Bureau of Expositions during the remaining period until the host city is decided.”

In addition to operating the 2030 Busan World Expo Promotion Pavilion, the ‘2023 Korea Expo’ event will feature product showcases and business consultations, presenting the latest trends and technological capabilities that can increase interest in Korea. It will also strive to promote economic and cultural exchanges between Korea and France through these activities.